The Secrets to Selling a Home

Taylor Yates  |  December 1, 2023

Monthly feature

The Secrets to Selling a Home

Selling a home is often one of the biggest financial decisions a person will make – and you might only make it once in your life. So, you want to make sure you approach it right so you sell quickly and for top dollar. With thorough preparation and an effective marketing strategy, you can get your house sale-ready, attract the most buyers, and secure the highest possible price. 

To help you get the most out of your home sale, we have put together our top secrets to selling a home. 


Make Value-Boosting Improvements to Your Property

Certain updates and renovations can really pay off when selling your home. Smart value-boosting improvements to consider include:

  • Remodel outdated kitchens and bathrooms, as these renovations typically provide huge value boosts in any home. Kitchens and bathrooms are often the first rooms buyers inspect, so upgrading these spaces will help your home sell. 
  • Convert old carpet flooring to new hardwood or luxury vinyl plank flooring to elevate the look and feel of rooms. 
  • Give your exterior a facelift with a fresh coat of paint, upgraded outdoor lighting, landscaping, or new garage doors. 


First Impressions Matter – Prepare for Showings

The first impression your home makes is critical for generating buyer interest and compelling offers, consider these tips for the best first impression:

  • Depersonalize your home so potential buyers can easily visualize their own belongings occupying the space. Declutter and pack personal décor items and family photos. 
  • Strategically remove excess furniture to open up rooms and make them feel more spacious. Update home decor with neutral, widely appealing colors and styles. 
  • Curb appeal is hugely important, many buyers will make a decision before walking through the front door. Scrub and power wash home siding, give the front door a fresh coat of paint, neatly tend the lawn and gardens, and fix any visible issues like peeling paint.

Great photos are essential to attract online homebuyers browsing listings. Make sure your real estate agent works with a high quality real estate photographer who highlights the best interior and exterior attributes of your property. 


Price Your Home Right from the Start

Smart pricing strategies pique buyer interest and generate excitement about your listing. If you price too high, your home will likely sit on the market and the listing will go stale. 

Deciding on a listing price requires understanding market conditions and buyer preferences. You want to generate competition without pricing too low and creating a negative quality perception. 

Thoroughly review recently sold comparable homes in your specific area to accurately gauge the local market and appropriately price your property. Work with your real estate agent to set a competitive price that will generate plenty of interest from buyers. Always void overpricing at the outset, as this often leads to a lower final sale price.


Hire the Right Agent for Your Local Real Estate Market

Selling a home is always easier and more effective when you have an experienced, knowledgeable real estate agent on your side. When evaluating listing agents, find one who really specializes in and knows the ins and outs of your specific neighborhood. 

When selling your home, you want an agent who has their finger on the pulse of all the most recent comparable home sales and is already connected with active buyers. Your agent’s network will be your secret weapon during the selling process. 


Ready to Sell Your Home? Get a Customized Plan from the Experts

By prepping, staging, pricing correctly, and making the right improvements with the help of a knowledgeable agent, selling your home quickly and profitably is completely achievable.

If you're looking to sell soon in the Boston area, the Yates Team is here to help. Our local real estate experts will walk you through every step of the process, from staging and pricing to marketing and negotiations. We'll customize a strategic plan tailored just for your home and neighborhood to get it sold quickly and for top dollar.

Work With Us

We bring decades of experience to transactions large and small and treat every client with the high level of service they deserve. Whether your goal is to build, buy, or sell a home, I would be honored to serve and help you with your real estate needs!