How to Maximize Curb Appeal

Mallory Hanig  |  October 1, 2023

How to Maximize Curb Appeal

First impressions matter, whether it's a first date or a job interview. The same principle applies when selling your home. 

The exterior appearance of your house, commonly known as curb appeal, plays a significant role in attracting potential buyers and maximizing the value of your property. In fact, a study from the University of Texas shows that curb appeal can contribute up to 7 percent (and as much as 14 percent in some markets) of a home’s selling price. 

So, how can you put your home's best face forward and make a lasting impression? 


Simple Upgrades, Big Payoff  

You don't need an extreme home makeover to improve curb appeal. Small upgrades and cosmetic fixes often make the biggest difference. Best of all, they don't require big investments of money or time. Concentrate your efforts in these high-visibility spots:

  • Power Wash the Exterior

Dirt, mildew, and grime can make any home look rundown. For an instant facelift, power wash siding, brick, stucco, decking, and other exterior surfaces. 

  • Paint the Front Door

A faded, peeling front door screams neglect. Paint or stain it with a bold, cheerful color to draw the eye. Black and gray tones boost home values the most, but any color pops against neutral siding.

  • Add Low-Voltage Landscape Lighting 

Outdoor lighting enhances your home’s appeal with a warm glow. Use subtle ground lighting facing trees and downlighting on pathways.

  • Plant Flowering Shrubs and Potted Plants

Flowers and greenery soften the hardscape and add living color. Plant low-maintenance, flowering shrubs near entries and walkways. 

  • Repair and Paint the Mailbox

While typically not thought of, your mailbox is a focal point buyers notice. Freshen painted mailboxes with a new coat or replace rusted or dented boxes altogether. 


Bigger Projects for Maximum Impact

For maximum resale value, consider these more intensive upgrades:

  • New Roof

A worn roof automatically lowers home value and is a red flag for most buyers. Inspect your roof and replace damaged shingles, flashing, and vents. If your roof is nearing the end of its lifespan, a full replacement adds the most value.

  • Exterior Paint Job  

A fresh coat of paint in a modern, neutral color scheme gives a home an instant facelift. Whole-house painting adds up but helps buyers overlook other minor flaws.

  • Add Fencing 

Attractive, well-maintained fencing adds privacy, security, and aesthetic value. It defines outdoor spaces and keeps pets contained, which buyers value.

  • Landscaping Overhaul 

Well-designed landscaping shows a home in its best light. Hire a pro to install lawns, planting beds, trees, and shrubs. Include focal points like water features with proper drainage to prevent flooding.


Curb appeal creates a critical first impression. Minor fixes and upgrades maximize appeal and sale price. Spruce up the exterior and watch offers roll in.

If you’re ready to sell your home, get expert advice from the Yates Team about how to maximize your curb appeal. 

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